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Last Updated February 3rd, 2023

Your privacy is very important at Bolder Elements

We carefully think about any information we ask for and store in our servers. Most of the information collected here is kept private and not made visible for public use or search engine caching. The information is stored for as long as we see fit, with the exception of offering you as much control as possible over your own information. We aim for full transparency on how we gather, use, and share your personal information. Below you will find Bolder Elements Inc.’s privacy policy, which will go into more details on how we handle these principles.

Who We Are & What this Policy Covers

Bolder Elements is a web development company specializing in the creation and sale of website plugins along with custom development services. Our websites include, and any subdomain thereof. Below we will explain what information is collected, how it is used, and what control you have over that information.

What personal data do we collect?

Certain personal information about you may be collected in order to provide you with the best experience possible. This would include plugin purchases, support communications, suggestions to make our site or services better, and account verification. If you are a registered user and upload images to the website, you should avoid uploading images with EXIF GPS location data included. Visitors to the website can download and extract any location data from images on the website.

Information You Provide

Information you provide in any forms on this website is collected in some manner. How this information is then used may vary.

  • Basic Account Information: We ask for basic information from you in order to set up your account. For example, we require individuals who setup a Bolder Elements support account to provide a username, email address, and an Envato Market purchase code. You may provide us with more information such as your name, but we don’t require that information to create your account. An email address is also requested when downloading a plugin from this website.
  • Credentials: When requesting support for an issue with one of our plugins, you may provide us with credentials for your website (like SSH, FTP, and SFTP username and password). For example, existing plugin users may provide us with these credentials in order to help if there is a problem with their site, or to allow us to troubleshoot problems on their site more quickly.
  • Newsletter: If you have signed up for our newsletter you may receive emails from us. This includes but not limited to transactional emails and marketing emails. We’ll only send emails which you have explicitly or implicitly (registration, product purchase etc.) signed up to. On signup we collect your email address, your name and the current web address were you sign up. We send our emails via our own server. Once you get an email from us we track if you open the email in your email client, if you click a link in the email.
  • Communications with Us: You may also provide us information when you respond to surveys, provide feedback on a knowledgebase article, or send an email through the contact form.

Information We Request Automatically

While most of your information is collected personally from you, we may also collect information from you through cookies and analytical software.

  • Cookies: These are used to track your browsing history, manage your personal account, and share information from a specific page with your friends on other networks.
  • Embedded content from other websites: Articles on this site may include embedded content (e.g. videos, images, code snippets, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
  • Login Protection: In order to check login activity and potentially block fraudulent attempts, the following information is used: attempting user’s IP address, attempting user’s email address/username (i.e. according to the value they were attempting to use during the login process), and all IP-related HTTP headers attached to the attempting user. Failed login attempts are tracked (these include IP address and user agent). We also set a cookie (jpp_math_pass) for 1 day to remember if/when a user has successfully completed a math captcha to prove that they’re a real human.
  • Registered User Activity: To deliver this functionality and record activities around site management, the following information is captured: user email address, user role, user login, user display name, and local user IDs, the activity to be recorded, the site ID of the site on which the activity takes place, the site’s Jetpack version, and the timestamp of the activity. Some activities may also include the actor’s IP address (login attempts, for example) and user agent. Login attempts/actions, post and page update and publish actions, comment/pingback submission and management actions, plugin and theme management actions, widget updates, user management actions, and the modification of other various site settings and options. Retention duration of activity data depends on the site’s plan and activity type. See the complete list of currently-recorded activities (along with retention information).
  • Analytics: To help us gather information for business purposes and understanding, analytics from our website visitors may be collected by one or more of the following services:
    • Google Analytics
    • JetPack

For more detailed information on how cookies are used on this website, please refer to the cookie policy here.

Information We Collect from Other Sources

Information is also collected from third party sources such as Envato Market. By providing a purchase key for the items you have purchased, we can verify its legitimacy, as well as some account information such as username, email address and customer name. Only information that is necessary to the proof of purchase is provided. All of this information is protected through Envato Market’s Privacy Policy.

Who we share your data with

Information on this website is kept private within the Bolder Elements team, however we may disclose personal information to people like:

  • our professional advisers (lawyers, accountants, financial advisers etc)
  • regulators and government authorities in connection with our compliance procedures and obligations
  • other people where we are authorized or required by law to do so.

Some information is also synced with the server as part of the JetPack services. Successful and failed login attempts, which will include the actor’s IP address, attempted username or email address, and user agent information, are synced.

Viewing statistics are also synced to the servers, however this information is not visible to the site owner or any other visitors. This information is only used to generate statistics such as viewing how many times a page has been viewed. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Stats logs — containing visitor IP addresses — are retained by Automattic and used for the sole purpose of powering this feature.  IP address, user ID (if logged in), username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code.

How long we retain your data

If you open a support ticket, the ticket and all replies are retained indefinitely. This is so we can recognize prior conversations regarding your requested help and refer to them as necessary.

For users that register on our website, we also store the personal information they provide in their user profile indefinitely. All users can see, edit or delete their personal information at any time except they cannot change their username. Web site administrators can also see and edit that information. This includes account information imported from Envato Market upon registering your plugin license. Email addresses may also be used to notify you of updates to plugins you have downloaded from this website.

Personal information collected by JetPack for statistical purposes is stored for 28 days.

What rights you have over your data

If you have an account on this site, you can access some of the information that we collect about you by logging in to your account. You can also request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we delete any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. You may also close the account you have with us for any of our sites at any time.

Your contact information

If you have any questions or concerns regarding the Privacy Policy, please email

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, send an email notifying you of any changes, and/or update the Privacy Policy modification date below.

This policy was last modified on Wednesday, May 16th, 2018

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